Where large-scale companies have the time, teams and financial capacity to produce fully scaled advertisement campaigns, small-medium size businesses (SMBs) operate with comparatively limited resources.Ĭinemagraph by Jon Kane Houldsworth for Live Lokai
CINEMAGRAPH PRO KEYGEN SERIES
Learn more about Flixel’s Case Study Series with Top Brands here.īringing the Power of Cinemagraphs to 4 million AdvertisersĮvery business should be able to compete with the advertising power of brands like Nike, Netflix and Mercedes-Benz. But what we can say with certainty is that still photos are out and cinemagraphs are the best way to advertise on Facebook.
When A&E launched their cinemagraph ad campaign for their hit show Bates Motel, no one could have predicted the 1.7 million people organically reached on Facebook. Sometimes, the effect of a mesmerising cinemagraph can be completely unprecedented. 34% increase in ad recall amongst Mercedes-Benz’s audience 45% decrease in cost achieved during Microsoft’s campaign tests Over the course of this past year, Flixel partnered on and collected a series of case studies with top brands that provide deeper insights into the effectiveness of cinemagraphs, particularly in comparison to still photos, on Facebook and Instagram.Įach case study unveiled a staggering example of how cinemagraphs are improving several key performance indicators in online campaigns: With the increase in cinemagraphs on social media and in digital advertising, Flixel wanted to further explore the impact the medium has in content marketing and online campaigns. & amp amp amp amp amp amp amp amp amp amp amp amp amp lt br& amp amp amp amp amp amp amp amp amp amp amp amp amp gt Here’s how brands like KFC, Lexus, Puma and more are making cinemagraphs #TRENDING on social media:Įxplore a sample of over 70 brands that are using cinemagraphs to change the way they advertise here. With reports from Ad Age, Ad Week, Creative Bloq and more identifying the benefits of the subtly disruptive nature of cinemagraphs and the opportunities to host them on platforms like Instagram and Facebook in the era of auto-loop and auto-play, marketers are recognising that cinemagraphs are an ideal medium for brand storytelling and positioning.
Top global brands are increasingly harnessing the power of cinemagraphs in their digital campaigns. With a rapidly growing global community of marketers, photographers, creators and enthusiasts, an upward rise in micro-video content, and the path Flixel provides to the competitive advertising landscape, let’s explore how cinemagraphs are changing the face of advertising today. The added integrations with Facebook Profile Video, Facebook Ads Manager and even Adobe Creative Cloud naturalise the place of cinemagraphs in workflows, personal expression and content strategy, making it even easier to flourish online with living photos. Using a digital camera or an iOS device, a tripod and Flixel Cinemagraph Pro for macOS or iOS, marketers can bring their creative production to their fingertips with minimal investment, time and resources.
Framed like a photo and brought to life with a subtle hint of motion, cinemagraphs are often perceived as complicated to make with an extensive production process in reality, this thumb-stopping format can be created in just a few minutes.įlixel’s Apple Design Award-winning cinemagraph tools democratise the advertising landscape by empowering users to create effective content for social media and digital advertising. Since their debut in 2011, cinemagraphs have evolved into a sophisticated medium that elevate visual storytelling across all social media platforms, captivate the attention of audiences and with the benefits of being a micro-video format, perform incredibly well as Facebook advertisements.
With video marketing shifting towards micro-video formats ― short, digestible video content that auto-plays, auto-loops, often requires no audio and captures attention more quickly - leveraging its power to create effective advertisements, gain a competitive advantage and strengthen your brand positioning has never been more accessible for businesses of all sizes. This indicates that the high costs, time and resources involved in creating effective long-form video content are significant barriers for most. Despite the increasing awareness of the impact of video in content marketing strategies, only 20% of the 4 million advertisers on Facebook use video in their campaigns. It empowers storytellers to vividly share their brand on social media and entices viewers to engage in the realm of multi-billion views every day on Facebook, click-through and convert. It has emerged as the way for agencies, marketers and creators to break through the oversaturation of stagnant still photo content and digital advertisements to capture the limited-attention spans of online audiences.
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